E-commerce SEO | Product Sampling

How I Ranked Eruchi.com.np #1 for "Product Sampling Nepal" in Just 2 Days

A Technical SEO Case Study: Next.js SSR + Strategic Keywords = Instant Rankings

🎯
#1 Ranking Achieved
Product Sampling Nepal
#1
in 2 Days
#1 Ranking
Product sampling Nepal
Day 2
1,500+
Organic visits/month
Month 1
20-30%
Conversion rate
Ongoing
12 Keywords
Top 10 rankings
Month 1

Project Details

Client
Eruchi.com.np
Industry
E-commerce / Product Sampling
Timeline
August - September 2024
Duration
2 days to #1, ongoing optimization
Platform
Next.js (Custom Build)
Market
Nepal
My Role
SEO Specialist + Frontend Developer
Services
Technical SEO
Frontend Development
Keyword Strategy
On-Page Optimization

Client Overview

Eruchi.com.np is a product sampling startup that connects brands with consumers in Nepal. The platform allows brands to distribute product samples to targeted consumers, while giving consumers the opportunity to try new products for free before purchasing.

Business Type
Product sampling platform
Target Market
Local Nepal market
Platform
Next.js with SSR
Market Position
First-mover in Nepal

The Challenge

Eruchi.com.np was a brand-new product sampling platform entering a market with ZERO existing players in Nepal. While this meant low competition, it also presented unique challenges:

Technical Challenges

  • •New domain with zero authority
  • •No existing backlinks
  • •Starting from DA 0
  • •Brand new site with no indexation history

Market Challenges

  • •First-mover in "product sampling Nepal" space
  • •Users unfamiliar with the concept
  • •Need to establish category awareness
  • •Had to rank before competitors entered

Business Goals

  • Achieve #1 ranking for "product sampling Nepal"
  • Drive organic traffic immediately
  • Establish market authority fast
  • Generate qualified leads from day one

The Pressure: Client needed results FAST to establish market dominance before potential competitors launched.

Our Rock-Solid SEO Strategy

1. Technical SEO Foundation (Next.js Optimization)

Server-Side Rendering (SSR) Implementation

  • Implemented Next.js SSR to ensure Googlebot sees fully-rendered content instantly
  • Eliminated client-side JavaScript rendering delays
  • Made all content available on first paint
  • Result: Instant indexation upon launch

Performance Optimization

  • Minimized main thread blocking time
  • Loaded non-essential scripts with defer and async
  • Optimized image loading with Next.js Image component
  • Achieved 95+ PageSpeed score
  • Core Web Vitals: All green

Technical SEO Best Practices

  • Proper HTML5 semantic structure
  • Used role attributes for accessibility + SEO clarity
  • Implemented landmark elements (nav, article, aside)
  • Clean URL structure
  • Optimized robots.txt and sitemap.xml

2. Strategic Keyword Targeting

Primary Keyword Selection

Targeted:"product sampling Nepal"
Keyword Difficulty:KD: 5 (Very Low)
Search Volume:90/month
Competition:Zero existing competitors

Why this keyword: Low competition, high commercial intent, exact match to service offering

LSI Keyword Clustering

Instead of targeting just one keyword, I grouped related semantic keywords:

product sampling companies Nepal
free product samples website Nepal
product sampling platform
brand sampling Nepal
product testing Nepal
sample distribution Nepal

Result: Google understood the topical relevance across multiple related queries, leading to rankings for 5+ keyword variations simultaneously.

Search Intent Alignment

Informational Intent
Created "What is product sampling" page
Commercial Intent
Created "Sign up as brand" conversion page
Full Customer Journey
Satisfied both info-seeking and ready-to-buy users

3. On-Page SEO Optimization

Title Tag Formula

"Product Sampling Nepal - Connect Brands with Consumers | Eruchi"
  • Target keyword at start
  • Brand name at end
  • Under 60 characters

Meta Descriptions

"Join Nepal's first product sampling platform. Brands: Reach real consumers. Consumers: Try products for free. Sign up today!"
  • Compelling copy with CTA
  • Keyword included naturally
  • Under 155 characters

Content Structure

H1:
Exact match keyword "Product Sampling in Nepal"
H2s:
LSI variations and benefits
H3s:
How it works, for brands, for consumers
Content depth:
800-1000 words per key page
Keyword density:
Natural 1-2%

Internal Linking Strategy

Homepage → Service pages (how it works, for brands, for consumers)
Blog posts → Service pages
Footer → Important pages
Breadcrumbs for structure

The Results

Traffic Growth

Day 0
0
organic visits
Day 2
#1
ranking achieved
Week 1
50+
visits/day
Month 1
1,500+
total visits

Built organic traffic channel from zero in 48 hours

Ranking Achievements

Product sampling Nepal
Primary Keyword
#1
Product sampling companies Nepal
LSI Keyword
#2
Free product samples Nepal
LSI Keyword
#3
Brand sampling platform
Related Keyword
#5
Product testing Nepal
Related Keyword
#7

12 keywords in top 10 within first month

Business Impact

Lead Generation

  • 20-30% conversion rate from organic traffic
  • Daily qualified inquiries from brands
  • 50+ consumer sign-ups in first month

Market Position

  • Established as the #1 product sampling platform in Nepal
  • First-mover advantage secured
  • Brand awareness built through organic search

Client achieved market dominance without spending a rupee on paid advertising.

Key Takeaways

What Made This Work

1. First-Mover Advantage

Zero competition meant we could dominate immediately with solid technical SEO.

2. Technical Excellence

Next.js SSR ensured instant indexation. No waiting for JavaScript rendering.

3. Keyword Strategy

Low-competition, high-intent keywords = fast rankings.

4. Developer + SEO Combo

Being able to implement technical changes myself meant zero delays between strategy and execution.

Lessons for Similar Projects

For new markets: Establish authority FAST before competitors enter
Technical SEO matters: SSR > Client-side rendering for SEO
Target low-KD keywords first, then expand
Document everything for case studies (helps with future clients)

What I'd Do Differently

  • •Build more supporting blog content from day 1
  • •Create video content for YouTube SEO
  • •Set up schema markup for rich snippets earlier

Client Testimonial

"Sankalpa delivered exactly what he promised. We needed to rank fast to establish our market position, and he got us #1 in just 2 days. His understanding of both development and SEO meant he could actually implement everything himself - no waiting for developers. The organic traffic we're getting now is consistent and qualified. Best investment we made."

Founder
Eruchi.com.np

Tools & Technology Used

Development

Next.js 13+ (App Router)
React 18
Tailwind CSS
Vercel hosting

SEO Tools

Google Search Console
Google Analytics 4
Ahrefs
Screaming Frog
PageSpeed Insights

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Want Similar Results for Your Business?

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