
Sankalpa Dahal
SEO Expert in Nepal
Developer + SEO Specialist | Helping SaaS Companies & Nepal Businesses Rank #1 on Google
I'm Sankalpa Dahal, an SEO specialist and founder of Pikera SEO based in Biratnagar, Nepal. Since August 2024, I've been helping SaaS companies, startups, and businesses across Nepal achieve top Google rankings through data-driven SEO strategies. What makes me different? I'm both a frontend developer AND SEO specialist - I don't just recommend changes, I implement them myself.
About Sankalpa Dahal - Your Trusted SEO Partner in Nepal
I started my professional SEO journey in August 2024, but my interest in search engine optimization and digital marketing began long before that. As someone who's always been fascinated by how search engines work and how businesses can leverage them for growth, I naturally gravitated toward the technical and strategic aspects of SEO.
As the founder of Pikera SEO, I specialize in helping SaaS companies and tech startups build sustainable organic acquisition engines. While I'm based in Biratnagar, Nepal, I work with clients globally - from AI platforms to e-commerce stores to local businesses across Nepal.
What sets me apart from other SEO experts in Nepal? I'm not just an SEO strategist - I'm also a frontend developer. This means I don't just tell you what needs to be fixed on your website; I can actually implement the technical changes myself. No delays, no miscommunication between SEO and development teams - just faster execution and better results.
My mission is simple: help businesses in Nepal and worldwide achieve top rankings on Google through modern, data-driven SEO strategies that actually work in 2025 and beyond.
What Makes Me Different from Other SEO Experts in Nepal
SaaS SEO Specialization
I'm the only SEO expert in Nepal who specializes in SaaS companies. I understand product-led growth, freemium models, trial-to-paid conversion optimization, and buyer intent keywords that traditional SEO experts miss.
Developer + SEO = Implementation Power
Unlike most SEO consultants who just audit and recommend, I'm a frontend developer. I implement technical fixes myself - site speed optimization, schema markup, JavaScript SEO, Core Web Vitals. Faster execution, zero miscommunication.
Modern SEO Practices (2024-2025)
I started professionally in August 2024, which means I'm trained on the latest SEO practices, AI-driven strategies, and modern search behaviors. Not stuck in outdated 2015 tactics like link farms or keyword stuffing.
Data-Driven, Not Guesswork
Every recommendation I make is backed by competitor analysis, keyword research, and real data from tools like Ahrefs, SEMrush, and Google Search Console. Monthly reporting with clear ROI metrics.
Founder-Friendly Approach
I work primarily with startups and early-stage companies, so I understand budget constraints, the need for fast iteration, and measurable ROI. I speak your language as a fellow entrepreneur.
Local Expertise, Global Reach
Based in Biratnagar, serving businesses across Kathmandu, Pokhara, and all of Nepal - but also working with international clients. I understand both the Nepal market and global SEO competition.
SEO Services That Drive Real Results
From local businesses in Nepal to global SaaS companies, I provide specialized SEO services that increase visibility, drive qualified traffic, and generate consistent organic growth. Every strategy is custom-built for your specific industry and goals.
Overview
Comprehensive SEO strategy tailored to your business goals. Full-spectrum optimization from technical foundations to content strategy.
Local SEO
Dominate local search results in Nepal. Google Business Profile optimization, local citations, and location-based rankings.
SaaS SEO
Specialized organic growth for software companies. Product-led SEO, buyer intent keywords, and user acquisition strategies.
Ecommerce SEO
Drive qualified traffic to your online store. Product optimization, category architecture, and conversion-focused SEO.
Technical SEO
Site speed optimization, Core Web Vitals, mobile-first indexing, schema markup, and crawlability improvements.
On-Page SEO
Content optimization, meta tags, internal linking, heading structure, and user experience enhancements for better rankings.
Off-Page SEO
Authority building through strategic outreach, brand mentions, guest posting, and digital PR for sustainable growth.
SEO Audit
Deep technical analysis of your website. Identify issues, opportunities, and create actionable roadmap for improvement.
Link Building
High-quality backlink acquisition from relevant, authoritative sources. White-hat strategies that actually work in 2026.
Keyword Research
Data-driven keyword discovery. Find search terms your customers use, analyze competition, and map to buyer journey stages.
International SEO
Expand globally with proper hreflang implementation, multi-regional targeting, and localized content strategies.
Content SEO
Strategic content creation aligned with search intent. From blog posts to landing pages optimized for conversions and rankings.
Not Sure Which Service You Need?
Let's start with a free SEO audit. I'll analyze your website, identify opportunities, and recommend the best strategy for your goals.
SEO Solutions For Your Industry
Every industry has unique search behavior and competition. I deliver specialized SEO strategies tailored to your specific market, whether you're a local business in Nepal or serving customers globally.
Hotel & Hospitality
Drive more direct bookings and reduce OTA dependency. Local SEO, review management, and location-based targeting for hotels, resorts, and restaurants across Nepal.
Travel & Trekking
Attract international tourists searching for Nepal adventures. Optimize for trekking packages, tour operators, and adventure travel companies with seasonal SEO strategies.
E-commerce
Product page optimization, category architecture, and shopping feed management. Drive qualified traffic that converts for online stores in Nepal and globally.
Healthcare & Dental
Patient acquisition through local search. Google Business Profile optimization, reputation management, and medical content SEO for clinics, hospitals, and dental practices.
Real Estate
Generate quality leads for property listings. Optimize for location-based searches, property types, and buyer intent keywords in Nepal's real estate market.
Education
Student enrollment growth through organic search. SEO for schools, colleges, training centers, and educational institutions targeting local and international students.
Legal & Professional
Build authority and attract high-value clients. SEO strategies for law firms, consultancies, and professional service providers in Nepal's competitive market.
Local Business
Dominate local search for your neighborhood. Perfect for restaurants, salons, gyms, retail stores, and service businesses across Biratnagar, Kathmandu, and beyond.
Industry-Specific Keywords
Research and target search terms your actual customers use in your specific industry.
Competitive Analysis
Deep-dive into what's working for your competitors and find untapped opportunities.
Custom Content Strategy
Content that resonates with your target audience and drives conversions in your market.
Don't see your industry listed?
I work with businesses across all sectors. Every SEO strategy is custom-built for your specific needs, competition, and target audience.
Let's Discuss Your IndustryMy SEO Process - How I Help Businesses Rank
Discovery & SEO Audit
Comprehensive technical SEO audit, competitor analysis, keyword research & mapping, current rankings review. I dig deep to understand your business, market position, and SEO opportunities.
- Technical SEO Audit
- Competitor Analysis
- Keyword Research
- Current Rankings Review
- Gap Analysis
Strategy Development
Custom SEO roadmap tailored to your business goals, priority action items based on impact vs effort, realistic timeline & expectations, clear KPIs and success metrics.
- Custom SEO Roadmap
- Priority Tasks List
- Timeline & Milestones
- KPI Definition
- ROI Projections
Implementation & Optimization
Technical fixes (I implement myself as a developer), on-page optimization, content creation/optimization, link building strategy. This is where the real work happens.
- Technical SEO Fixes
- On-Page Optimization
- Content Creation
- Link Building
- Conversion Optimization
Monitor, Report & Scale
Monthly performance reports with real metrics, continuous optimization based on data, scaling what works, quarterly strategy reviews. SEO is ongoing, not one-time.
- Performance Tracking
- Monthly Reports
- Continuous Testing
- Strategy Refinement
- Scaling Success
SEO Results I've Achieved for Clients
Real results from real projects. These metrics represent actual organic traffic growth and business impact.

AI-Powered Visa Platform
SaaS / AI
Established organic visibility from zero
- Started Aug 2024
- Built from scratch
- First 1000+ monthly visitors

Eruchi.com.np
E-commerce / Product Sampling
#1 ranking for 'product sampling Nepal'
- #1 Position
- 20-30% lead conversion
- Daily qualified inquiries

TheDrive.ai
SaaS / AI Tools
Page 4 → Page 1 for competitive keywords
- Moved from Page 4 to Page 1
- NotebookLM alternatives
- 150%+ traffic increase

Pikera AI
SEO Agency / SaaS
4+ Top 10 rankings for startup SEO queries
- Multiple Top 10 rankings
- Startup-focused keywords
- Organic lead generation
Keywords I'm Currently Ranking For
These rankings drive real organic traffic and qualified leads. Not vanity metrics - actual business results.
SEO without link building
SEO tools for startups
How many backlinks do I need to rank
SEO for early stage startups
NotebookLM alternatives for research
Product sampling Nepal
Professional SEO Tools I Use
I use industry-leading SEO tools and platforms to deliver data-driven results for my clients.

Google Search Console

Google Analytics 4

Ahrefs

SEMrush

Claude AI

VS Code

PageSpeed Insights
Why Nepal Businesses Need Professional SEO Services
Search engine optimization is no longer optional for businesses in Nepal. Here's why investing in professional SEO services matters.
Increase Online Visibility
Get found by customers searching for your products or services on Google. Over 90% of online experiences begin with a search engine.
Compete with Larger Companies
Level the playing field. Good SEO allows small businesses in Nepal to compete with bigger brands and international companies.
Generate Qualified Leads
Attract people who are actively searching for what you offer. SEO brings in high-intent traffic that's more likely to convert.
Cost-Effective Marketing
Unlike paid ads, SEO provides long-term results. Once you rank, you get consistent traffic without paying for every click.
Build Brand Authority
Ranking on the first page of Google establishes your business as a trusted authority in your industry. Customers trust Google's recommendations.
Reach Global Markets
While based in Nepal, good SEO can help you attract international customers and expand beyond local borders.
Long-Term Results
SEO is an investment that compounds over time. Unlike paid ads that stop when you stop paying, SEO rankings can last for months or years.
Mobile Search Dominance
With increasing mobile usage in Nepal, local SEO helps you capture customers searching on their phones for nearby businesses.
Measurable ROI
Track exactly where your traffic comes from, which keywords drive sales, and calculate your return on investment with precision.
The State of SEO in Nepal (2025)
Growing Digital Adoption
Nepal's internet penetration is growing rapidly, with more businesses recognizing the importance of online presence. As of 2025, over 50% of Nepal's population is online, creating massive opportunities for businesses to reach customers through search engines.
Competitive Landscape
While SEO awareness is growing in Nepal, most businesses still don't have proper SEO strategies. This creates a massive opportunity for businesses that invest in professional SEO services to dominate their markets in Kathmandu, Pokhara, Biratnagar, and beyond.
Why NOW is the Time
Early movers in SEO get a significant advantage. As more Nepal businesses come online, the competition will increase. Investing in SEO now means you can establish authority and rankings before your competitors catch up. The businesses that start SEO today will be the market leaders tomorrow.
SEO Service Packages & Pricing in Nepal
Transparent, honest pricing for professional SEO services. All packages include monthly reporting and direct communication.
Starter Package
Perfect for small businesses and local companies in Nepal starting their SEO journey
- Complete SEO Audit
- Keyword Research (10-15 keywords)
- On-Page Optimization
- Monthly Performance Report
- Email Support
Growth Package
Best for e-commerce stores and growing businesses ready to scale organic traffic
- Everything in Starter
- Technical SEO Implementation
- Content Strategy & Creation
- Link Building (5-10 links/month)
- Bi-weekly Check-ins
- Priority Support
SaaS/Enterprise
For SaaS companies and businesses that need advanced SEO with developer-level implementation
- Everything in Growth
- Advanced Product-led SEO
- Conversion Rate Optimization
- Developer-level Implementation
- Weekly Strategy Calls
- Dedicated Account Manager
SEO Services Across Nepal
Based in Biratnagar, Nepal, I provide professional SEO services to businesses across:
Also working with international clients globally - SaaS companies, AI platforms, and e-commerce businesses worldwide.
Frequently Asked Questions About SEO in Nepal
What is SEO and why do I need it for my business in Nepal?▼
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engines like Google. You need SEO because over 90% of online experiences begin with a search engine. When potential customers search for products or services you offer, you want your business to appear on the first page of Google. SEO helps you get found by people actively looking for what you sell, driving qualified traffic and leads to your business.
How much does SEO cost in Nepal?▼
Professional SEO services in Nepal typically range from NPR 20,000 to NPR 75,000+ per month depending on the scope, competition level, and your business goals. I offer three main packages: Starter (NPR 20,000-30,000/month) for small businesses, Growth (NPR 40,000-60,000/month) for growing companies, and SaaS/Enterprise (NPR 75,000+/month) for advanced SEO needs. The investment depends on your industry competitiveness and desired results.
How long does SEO take to show results?▼
Most businesses see initial improvements within 3-6 months of starting professional SEO services. However, SEO is a long-term strategy - significant results typically take 6-12 months for competitive keywords. Less competitive, long-tail keywords can rank faster (1-3 months). The timeline depends on your website's current state, competition level, and consistency of SEO efforts. Remember: SEO is a marathon, not a sprint, but the results compound over time.
What makes you different from other SEO experts in Nepal?▼
Three key differentiators: (1) I'm the only SEO expert in Nepal specializing in SaaS companies - I understand product-led growth, trial conversions, and B2B SaaS SEO, (2) I'm a frontend developer, so I implement technical fixes myself rather than just recommending them - faster execution with zero miscommunication, and (3) I started professionally in August 2024, meaning I'm trained on the latest 2024-2025 SEO practices and AI-driven strategies, not stuck in outdated tactics.
Do you only work with SaaS companies?▼
No. While SaaS SEO is my specialty, I provide comprehensive SEO services for all industries across Nepal - e-commerce stores, local businesses, service companies, B2B, educational platforms, travel & tourism, healthcare, real estate, and more. My SEO fundamentals and data-driven approach work across any industry. I've successfully ranked websites for product sampling, AI tools, and various business types.
Can you guarantee #1 rankings on Google?▼
No ethical SEO expert can guarantee specific rankings - Google's algorithm has 200+ ranking factors and changes constantly. Anyone promising guaranteed #1 rankings is being dishonest. However, I do guarantee a proven process, transparent reporting, data-driven strategies, and measurable improvements in your organic visibility, traffic, and leads. I focus on results that matter to your business, not just vanity metrics.
What's included in an SEO audit?▼
My comprehensive SEO audit includes: technical SEO analysis (site speed, mobile-friendliness, crawlability, indexation), on-page optimization review (content quality, keyword usage, internal linking), content gap analysis, competitor analysis, backlink profile review, keyword opportunity identification, and a prioritized action plan with realistic timelines. You'll get a detailed report showing exactly what needs to be fixed and why.
Do you work with local businesses in Nepal?▼
Absolutely. I help local businesses across Nepal - Kathmandu, Pokhara, Biratnagar, Lalitpur, and beyond - improve their local SEO. This includes Google Business Profile optimization, local keyword targeting, citation building, review management, and 'near me' search optimization. Local SEO is crucial for brick-and-mortar businesses that want to attract nearby customers searching on their phones.
Can you implement technical SEO changes yourself?▼
Yes, this is one of my key advantages. Unlike most SEO consultants who just audit and recommend changes, I'm a frontend developer. I can implement technical SEO fixes myself - site speed optimization, schema markup, JavaScript SEO, Core Web Vitals improvements, canonical tags, robots.txt, XML sitemaps. This means faster execution, no developer bottlenecks, and better results.
How do you measure SEO success?▼
I track multiple metrics: organic traffic growth, keyword rankings (position improvements), conversion rates (leads/sales from organic traffic), domain authority, backlink quality, page speed improvements, and most importantly - business impact (revenue, leads, ROI). Every month you get a detailed report showing progress on these metrics. SEO success isn't just rankings - it's measurable business results.
Do you provide SEO training or consulting?▼
Yes. I offer both done-for-you SEO services and consulting/training for businesses that want to learn SEO in-house. I can train your marketing team on SEO fundamentals, keyword research, on-page optimization, content strategy, and technical SEO basics. Training packages are customized based on your team's current knowledge level and goals.
What's the difference between SaaS SEO and regular SEO?▼
SaaS SEO focuses on product-led growth metrics, targeting bottom-of-funnel keywords (product comparisons, alternatives, 'vs' keywords), optimizing for free trial signups and demo requests rather than just traffic, understanding buyer intent specific to software purchases, and creating content that addresses specific use cases and pain points. Traditional SEO often focuses on traffic and general conversions, while SaaS SEO is laser-focused on qualified signups.
Do you work with international clients outside Nepal?▼
Yes. While I'm based in Biratnagar, Nepal, I work with clients globally. I've helped businesses in various countries with their SEO - from AI platforms to SaaS companies to e-commerce stores. Remote collaboration works perfectly for SEO services, and I'm experienced in working with international teams across different time zones.
Can you help with e-commerce SEO?▼
Absolutely. I provide specialized e-commerce SEO services including product page optimization, category structure optimization, technical SEO for large product catalogs, shopping feed optimization, schema markup for products, conversion rate optimization, and content strategy. I've helped e-commerce businesses in Nepal achieve #1 rankings and significant traffic growth.
What SEO tools do you use?▼
I use industry-leading SEO tools including Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog for technical audits, Claude AI for content research, VS Code for implementation, PageSpeed Insights, Schema markup validators, and various other specialized tools. Having access to professional SEO tools is essential for data-driven decision making.
Why did you start in August 2024?▼
I officially started providing professional SEO services in August 2024, though my interest in SEO began earlier. Starting recently means I'm trained on the latest 2024-2025 SEO practices, understand AI-driven search (ChatGPT, SGE), and use modern strategies that work right now. I'm not carrying baggage from outdated tactics like link farms, keyword stuffing, or black-hat techniques that stopped working years ago.
Do you offer monthly SEO retainers?▼
Yes, all my SEO packages are structured as monthly retainers because SEO is an ongoing process, not a one-time project. Monthly retainers include continuous optimization, content creation, link building, technical maintenance, performance monitoring, and strategic adjustments based on results. This ensures consistent progress and long-term success.
Can you help recover from Google penalties?▼
Yes. If your website has been penalized by Google (manual penalty or algorithmic), I can help diagnose the issue, create a recovery plan, and implement fixes. This might involve removing toxic backlinks, fixing thin content, addressing technical issues, or cleaning up spammy tactics from previous SEO providers. Recovery timeline depends on the penalty type and severity.
What industries have you worked with?▼
I've worked with SaaS companies, AI platforms, e-commerce stores (product sampling), AI tools directories, SEO agencies, tech startups, and various other industries. My primary focus is SaaS and technology companies, but I've successfully applied SEO strategies across multiple sectors. Good SEO principles work across all industries when applied correctly.
How often will we communicate during the project?▼
Communication frequency depends on your package: Starter package includes email support and monthly reports, Growth package includes bi-weekly check-ins plus monthly reports, and SaaS/Enterprise package includes weekly strategy calls. I'm always available via email for urgent questions, and I provide detailed monthly performance reports showing exactly what was done and what results were achieved.
How to Choose the Right SEO Expert in Nepal
Not all SEO experts are created equal. Here's what to look for when hiring an SEO professional in Nepal.
Look for Proven Results
Ask for case studies with real metrics. Any SEO expert should be able to show actual rankings, traffic growth, and business impact they've achieved for clients. Avoid those who can't demonstrate results.
Check Their Own Rankings
If they claim to be an SEO expert but their own website doesn't rank well, that's a red flag. I rank for multiple SEO-related keywords including 'SEO without link building', 'SEO tools for startups', and more.
Verify Testimonials & Reviews
Look for Google Reviews, LinkedIn recommendations, or client testimonials with real names and companies. Be wary of generic or anonymous reviews that can't be verified.
Understand Their Process
A good SEO expert should explain their methodology clearly - how they do keyword research, on-page optimization, link building, and technical SEO. If they can't explain their process, they probably don't have one.
Ask About Their Specialization
Some SEO experts specialize in specific industries (like SaaS, e-commerce, or local SEO). Choose someone whose specialization aligns with your business type for better results.
Ensure Technical Knowledge
SEO has become increasingly technical. Your SEO expert should understand website architecture, page speed, schema markup, JavaScript, and Core Web Vitals - not just content and links.
Transparency in Pricing
Be suspicious of extremely cheap SEO services or those who won't discuss pricing upfront. Professional SEO requires time, tools, and expertise. If it seems too cheap, it probably uses black-hat tactics.
Communication Style
You'll be working with this person for months. Make sure they communicate clearly, respond promptly, and can explain technical concepts in ways you understand. Good communication is essential.