SEO for Real Estate Agencies in Nepal
Stop relying on Facebook groups and property portals. Get found when buyers search 'house for sale Kathmandu' or 'apartment rent Pokhara' directly on Google.
Why Real Estate Agencies Need Specialized SEO in Nepal
Nepal's real estate market is booming, but most agencies still rely on Facebook groups, property portals charging high fees, and word-of-mouth. Meanwhile, serious buyers and renters start their search on Google: 'house for sale Kathmandu', 'apartment rent Baneshwor', '2 bedroom flat Pokhara'. If your agency doesn't rank for these searches, you're invisible to the most motivated clients. Real estate SEO is unique—it's about local area expertise, property-specific keywords, transaction intent, and trust building. As a Biratnagar-based SEO specialist and developer since August 2024, I understand Nepal's real estate landscape: Kathmandu's hot areas (Baneshwor, Lazimpat, Sanepa), Pokhara's lakeside demand, and emerging markets. I can optimize your property listings, implement real estate schema, fix your website speed, and position your agency as the area expert.
Common Challenges Real Estate Agencies Face Online
Invisible in Property Searches
Buyers search 'house Baneshwor' or 'apartment Lazimpat' but find property portals or competitors, not your agency.
High Property Portal Fees
Portals charge per listing or take commission. Direct organic leads reduce dependency and costs.
Low-Quality Facebook Leads
Facebook groups have browsers, not buyers. SEO brings high-intent clients actively searching for properties.
No Area Authority or Trust
Buyers want local experts. If you don't rank for '[area] property expert', you're just another agency.
How SEO Transforms Your Real Estate Agencies Business
Attract Ready-to-Buy Clients
Rank for 'buy house [area]' when people are serious about purchasing, not just browsing listings.
Dominate Local Area Searches
Become THE agency for specific areas: Baneshwor, Lazimpat, Sanepa, Jhamsikhel, Lakeside Pokhara.
Reduce Portal Dependency
Generate direct leads through your website, reducing reliance on expensive property listing portals.
Build Long-Term Authority
Real estate SEO compounds. Your area guides and property content continue bringing leads for years.
My Real Estate Agencies SEO Services
Property Listing SEO
Optimize every property listing to rank for specific property searches and convert inquiries.
- Property title optimization (location, type, size)
- SEO-friendly descriptions with area info
- Image optimization with alt text
- Real estate schema markup (price, bedrooms, location)
- IDX integration optimization
Area-Specific Landing Pages
Create pages that rank for '[area] property' and position you as the local expert.
- Neighborhood-specific property pages
- Area guides (schools, amenities, transport)
- Market insights by location
- Available properties in each area
- Local keyword optimization
Real Estate Website Technical SEO
As a developer, I optimize property websites for speed, mobile, and search visibility.
- IDX/listing feed optimization
- Map integration and optimization
- Mobile property search experience
- Contact form optimization
- Schema markup for properties and agents
Real Estate Keyword Strategy
Target searches buyers and renters actually use when looking for properties.
- Transaction keywords (buy, rent, sale, lease)
- Property type keywords (house, apartment, land, flat)
- Location modifiers (Kathmandu areas, Pokhara zones)
- Price range keywords (under 50 lakh, 1 crore)
- Feature keywords (parking, garden, 3 bedroom)
Content Strategy for Real Estate
Create content that attracts buyers, builds authority, and ranks for property-related searches.
- Buying guides for Nepal property
- Area comparison articles
- Market trend reports
- Investment opportunity content
- First-time buyer resources
Local Real Estate SEO
Optimize for local searches and establish your agency as the area expert.
- Google Business Profile optimization
- Local citations in Nepal directories
- Area-specific content
- Review generation for agency
- Local backlink building
My Real Estate Agencies SEO Process
Agency & Market Analysis
Understand your focus areas (Kathmandu, Pokhara, etc.), property types you handle, current lead sources, and competitive landscape in your markets.
Competitor Real Estate Analysis
Study top-ranking agencies in your area. What keywords do they target? How do they structure property listings? What content do they have? Identify opportunities.
Technical Foundation
Optimize property listing structure, implement real estate schema, fix map integration, ensure mobile property search works perfectly, speed optimization.
Property & Area Optimization
Optimize existing listings, create area-specific landing pages, write neighborhood guides, implement local SEO for target areas.
Content & Authority Building
Create buying guides, market reports, area comparisons. Position your agency as the trusted source for property information in your areas.
Lead Tracking & Optimization
Monitor rankings for property keywords, track inquiry sources, measure lead quality, optimize based on which properties and areas generate best leads.
Real Results for Real Estate Agencies
Boutique Real Estate Agency
📍 Kathmandu, Nepal
A small agency specializing in premium properties in Baneshwor and Lazimpat was getting 90% of leads from expensive property portals and Facebook groups with low conversion rates.
Results Achieved:
- Achieved Top 5 rankings for 'house for sale Baneshwor' and 'apartment Lazimpat'
- Direct website inquiries increased by 120% in 6 months
- Reduced property portal dependency from 90% to 40%
- Now ranking for 15+ area-specific property keywords
- Lead quality improved—more serious buyers, fewer browsers
Why Choose Me for Real Estate SEO in Nepal
Understanding of Nepal's real estate market—I know Kathmandu's hot areas (Baneshwor, Lazimpat, Sanepa), Pokhara's lakeside demand, and emerging markets.
Developer + SEO means I can optimize your IDX listings, implement property schema, fix map integrations myself—no waiting for technical teams.
Experience with local SEO across Nepal cities. Each market has unique search patterns I understand and optimize for.
Focus on lead quality and transaction intent, not just website traffic. Every ranking should bring serious buyers or renters.
Started August 2024 with modern real estate SEO tactics—property schema, local pack optimization, mobile-first property search.
Understanding Nepal's Real Estate Agencies Market
Cities We Serve
Market Insights
- ▸Kathmandu Valley (Kathmandu, Lalitpur, Bhaktapur) accounts for 70% of real estate searches in Nepal
- ▸High-demand areas: Baneshwor, Lazimpat, Sanepa, New Baneshwor, Jhamsikhel, Baluwatar
- ▸Pokhara's lakeside properties have strong demand from both locals and returnee Nepalis
- ▸Land searches dominate in semi-urban areas (Bhaktapur outskirts, Godawari, Budhanilkantha)
- ▸Price-based searches growing ('house under 1 crore', 'apartment under 50 lakh')
Seasonal Patterns & Timing
Real estate activity peaks pre-Dashain (August-October) as people want to move before festivals. Post-Dashain (November-December) and spring (March-May) are also active. Monsoon sees slowdown in property viewings but not online research.
How We Help You Stand Out from Competitors
The Competition
Your competitors are property portals (Gharbeti, Makaan, Real Estate Nepal), established agencies with strong online presence, and individual agents with personal brands.
Our Approach
We position you as the LOCAL expert in specific areas. Better neighborhood knowledge, faster responses, personalized service—combine this with strong SEO and you beat generic portals.
Frequently Asked Questions About Real Estate Agencies SEO
How long before my agency gets property leads from SEO?▼
Initial organic inquiries typically start in 2-4 months for less competitive areas or property types. Highly competitive keywords like 'house for sale Kathmandu' may take 4-6 months for top 10 rankings. However, long-tail keywords like 'house Baneshwor 2 bedroom parking' rank faster and bring qualified leads.
Can SEO really compete with property portals?▼
For generic searches like 'property Nepal', portals dominate. But for area-specific searches ('Baneshwor house'), property type searches ('apartment Lazimpat 3 bedroom'), and local queries, you CAN outrank portals by being the neighborhood expert. We focus on keywords where you have competitive advantage.
Do you work with both residential and commercial real estate?▼
Yes! Residential (houses, apartments, land) and commercial (office space, retail shops, warehouses) both need SEO. Each has different keyword strategies—buyers vs businesses, different search patterns. We optimize for your specific property focus.
How do you optimize property listings for SEO?▼
We optimize property titles with location and key features, write unique descriptions (not copied from other listings), add area information, implement property schema markup (bedrooms, price, sqft), optimize images with alt text, and ensure mobile-friendly property viewing experience.
Will SEO help reduce my dependency on property portals?▼
Yes, gradually. Property portals still have value for initial listing visibility, but SEO builds a direct lead channel. My real estate clients typically reduce portal dependency by 40-60% within 6-9 months as direct website inquiries grow.
What about area guides and neighborhood content?▼
Critical for real estate SEO! Area guides (schools nearby, transport, amenities, property prices) rank for informational searches and position you as the local expert. This builds trust with buyers researching neighborhoods before deciding where to buy.
Can you help with rental properties or just sales?▼
Both! Rental SEO targets 'rent apartment [area]' keywords and attracts tenants. Sales SEO targets 'buy house [area]' and attracts buyers. We can optimize for either or both based on your agency focus.
How much does real estate SEO cost in Nepal?▼
Real estate SEO pricing starts from NPR 35,000/month for small agencies (single area focus). Mid-size agencies covering multiple areas typically need NPR 50,000-65,000/month. Large real estate firms with extensive property portfolios require NPR 75,000+/month. Free property website audit available.
Real Estate Agencies SEO Pricing in Nepal
Real estate SEO pricing starts from NPR 35,000/month for small agencies (focusing on 1-2 areas). Mid-size agencies covering 3-5 neighborhoods typically require NPR 50,000-65,000/month. Large real estate firms with city-wide or multi-city presence need NPR 75,000-90,000/month. Custom pricing for commercial real estate specialists. Free property website SEO audit available.
Ready to Dominate Search in Nepal's Real Estate Agencies Industry?
Let's discuss how specialized SEO can help your business attract more customers, establish authority, and grow sustainably in Nepal's competitive market.
sank.dahal@gmail.com
Phone
+977 9819070959
Location
Biratnagar, Nepal
Working Across Nepal
Availability
24/7 Support
Response within 24h